Webshop
The goal of the project was to further develop the company’s digitalisation by creating an e-commerce platform where guests could purchase coffee and merchandise all around the globe.
Incorporating the Culture
It was important for the company, that the webshop was not merely another online selling point, but, like the rest of the website, that it also had the JOE Culture and brand incorporated at the forefront of its design and content. An example of one such initiative in this process was the creation of coffee guides, explaining how to use the products we sell to create the JOE products at home.
